Remember 2001? When the world was still recovering from a post-turn of the millenium hangover, and a couple of towers were still standing in New York? Something else happened that year: a small, limited compilation called "Krach Test" saw the light of the day as the first Ad Noiseam release ever.
In other words: Ad Noiseam is turning 10 this spring (not today, though, hold on your congratulations). A decade and almost 150 CDs and records later, there's been quite a lot done, and there's even more to celebrate. Therefore, here they come, the much rumored Ad Noiseam 10th birthday parties. We've packed huge line-up in a selection of clubs in several countries, and are inviting everybody to come and blow the candles with us.
It's been a long time since we had stopped delivering "Friday Freebies". Sorry for that, and let's get back to presenting free tracks before the week-end. This time around, what will help you to survive the last work day of the week is a free promotional mix prepared by Mobthrow, presenting all the tracks from his very-soon-to-come untitled debut full-length album (adn141). Mobthrow mashed up all the tracks from this CD to a 10 minutes whole which should give you an impression of how varied, original and large this album is.
As most of you (if not all) know, Ad Noiseam's releases are to be found in digital form on a variety of mp3-selling platforms, besides our own online store. These kinds of shops are popping left and right (sadly more or less at the same rate as our beloved brick-and-mortar record stores seem to go under), but basically all function in the same manner: label offers music to platforms, fan buys music from platforms, platforms takes a cut and pays the label, who then pays the artists.
Ad Noiseam is now trying something a bit different, and we'll see how it all goes. We're now partnering with the internet startup Menyou (damn, writing this sentence sounds like we're driving our electronic roadster down the sunny Californian coast en route to some trendy water-bar), whose concept is that fans should also be able to promote music for sale, and get a cut for themselves in the process. The whole thing, which is explained by Menyou there, works as follows: everybody can place a "micro-store" on his blog, Facebook pages and the like, allowing streaming of content provided by Ad Noiseam. If somebody buys some mp3 from this store, the owner of the blog / page gets a percentage of the sale.
We're interested in hearing your impressions and comments about this (and believe that the people behind Menyou might join in the conversation). Examples and more ideas are to be found after the cut.
Ever since Ad Noiseam started to sell digital versions of the label's releases directly from this website, one question kept on being asked again and again: when would we start offering lossless versions, as opposed to mp3 (which is a lossy format, meaning that the sound quality is lesser than what you hear on record and CD). The answer was always that we couldn't do so because it would require some heavy re-programming of the online store, as well as humongous amount of server space, which doesn't come cheap.
But as demands for lossless versions of the digital releases grew, we decided to jump the gun: starting today, you will be able to purchase digital releases in FLAC formats. These files will be available alongside the physical ones and mp3 right from the Ad Noiseam online store. People who have already bought an item as mp3 will also be able to upgrade to FLAC by paying only the price difference between both formats.
We go more in the details below, but one thing before going any further: this FLAC format is restricted to only a very limited amount of releases at the moment, as we still do not have enough server space to host the whole catalog as lossless files. It might come in the future, but a whole server move will take some time and be costly. If there's enough interest in FLAC files, though, it will come sooner rather than later.
After some delays (sorry), the debut album by the new Ad Noiseam signing Mobthrow (announced here and there) is now available for pre-orders.
To be released in two weeks on CD and as digital files, this excellent, untitled full length album by this co-founder of the late Spectraliquid label, purveyords of massive beats and deep atmospheres, and sound wizard extraordinaire has finally arrived and is ready for delivery. You can read more about this album (and listen to some tracks) here, and secure your copy on CD there or as mp3 there. And remember: as usual, pre-orders get a rebate: you will not only get your copy before everybody else, but also cheaper.
You want some sound immediately, you say? Here it is.
Well, who would have thought that this would still come out? Almost two years after it was written, and close to a million views of the video later, Hecq and Exillon's much talked about, much expected and even more delayed is finally here.
Yes, you can believe your eyes: this track has been pressed on nice, black vinyl (together with its remixes by The Teknoist, TechDiff and Duran Duran Duran), and is now available straight from Ad Noiseam, both on vinyl here and on digital there. It look a long time to get this out, so don't wait too long before getting your copy.
Though subtle and humane, Mobthrow's debut album is a larger-than-life experience, an elaborate and detailled ensemble of scalding beats and encompassing atmospheres, of massive basses and flowing voices. This artist offers us a very cohesive entity ranging from dancefloor-compatible drum'n'bass to introspective home-listening songs, the whole thing stuck together by his consistent work on rhythms and tones. We're here listening to an album in the truest sense of the word, a guided adventure through an adventurous and perfectly put together concept. (get this on CD / as digital file)
Kim Holm, whose work we had already talked about here a couple of months ago when he had used Hecq's "Sura" in a showreel, has just finished and posted a new, official video to Matta's track "Release The Freq" (taken from the record of the same name and the "Prototype" CD). And what a video: original, crisp, poetic but subtle. It seems like I'm not the only one thinking this, as, accross all channels, it has reached more than 20 000 (yes, you read well) views in 20 hours. Congratulations to Matta and Kim Holm for this video.