Now we're talking. The previous "The Last Days Of Rome" was already a much welcome come-back of Snog to songwriting (as opposed to the dancefloor), but it's really with this new album that David Thrussels goes as far again in pop territory as he had in "Beyond The Valley Of The Proles". Definitey not industrial, but mixing downtempo pop with some rock recipes, extremely lush production and some arrangements that must go well with Thrussel's flowing hair, this is an album whose ear-catchiness and fake friendliness are going to piss off a lot of fans. I repeat: this is not an industrial album. And it is awesome.