Dim the light and crank up the volume, as here comes the long-awaited full-length (or even "extra-length") video to Niveau Zero's "The Cross (feat. Aucan)" track, taken of his "Jasmine" album (adn161).

This video, which was already hinted in both "Jasmine" trailers (1, 2) has been a long time in the making for reasons which are quite obvious once you watch it. it was filmed on location in Paris, directed by Niveau Zero and Thibault Gleize, with impressive 3D effects by Mihai Grecu.

Sit back, enjoy, and don't try it at home.

Ad Noiseam shirt week, day 4 of 4: after Underhill, Enduser, Oyaarss, we close this streak of new apparel with not only a new shirt, but also a new hoodie for Igorrr's recent "Hallelujah" album (adn165).

 Contrary to Igorrr's previous t-shirts, the new one incorporate elements from the "Hallelujah" album, printed in shiny gold ink on black fabric. The hoodies up the ante further by having the Igorrr logo on the front and "Hallelujah"'s procession on the back.

You can get a better view of these shirts here. T-shirts are available in the online store here, while hoodies are there.

Ad Noiseam t-shirt week, day 3 of 4: after the Underhill shirts and Monday and the Enduser ones on Tuesday, today's new t-shirts are for Latvian's heavy post-noiser Oyaarss. These shirs, which were till now only sold at his concerts, are now available for both women and men straight from the Ad Noiseam online store.

As usual with Ad Noiseam apparel, these shirts are printed on fair-trade, organic cotton. You can have a better view of them here, or get yours there.

Ad Noiseam t-shirt week, day 2 of 4: we keep on making new shirts available today. After the Underhill ones yesterday, it is Enduser who is getting some fresh apparel with the re-print of the classic "I Eat Beats For Breakfast" tees.

These shirts had long been discontinued and were just re-printed. This time around, the design is printed on red on black fabric, and it's all (as has been the case for some years now) on fair-trade, organic cotton.

You can get a better view of these shirts there, and get yours here.

This week will be a t-shirt one for Ad Noiseam, as we will make four new t-shirts and hoodies available over the course of four days. The first one of this series is a brand new Underhill t-shirt, displaying the logo of this band (as used on the "Silent Siren" album and "Blind" EP). These shirts, as usual printed on fair-trade, organic cotton are now available for both women and men. You can have a better view of them here and get yours there.

Wear them proudly (for example at coming Underhill shows) and stay tuned for the other three shirts we'll make available this week.

Friday Freebie: this is by far not the first mix we post coming from Gore Tech, but the new podcast by this musician shows yet another direction and confirms his steady rise to recognition. We had already had an Ad Noiseam-focused mixtape, a "Mainframe Warfare" presentation mix for his "Machine Throne" EP (adn166), and here comes a new mix dedicated to promoting the forthcoming PRSPCT event in Rotterdam on May 8th, during which Gore Tech will perform alongside The Outside Agency, Igorrr and plenty more people.

This new "Prspct xl17 pdcst", vowel-challenged mix by Gore Tech is somewhat more hardcore oriented than his previous ones, something which you can listen to here or below. Enjoy, attend this event if you are around, and don't miss Gore Tech, either on record or live.

On a side note, we are now taking pre-orders for the Murder Channel-released, first Gore Tech CD "From The Earth To The Skyscrapers", which will be released on May 25th. His "Machine Throne" EP is of course still available.

It was on April 18t 2001 that the first ever release on Ad Noiseam (the "Krach Test" compilation) was released. Quite a lot has been done, released, played and written ever since. If Ad Noiseam was a human being, she or he would be hitting puberty, so watch out for some changes in the future.

We're not celebrating this 12th birtday with a massive compilation or a label festival or a whole birthday tour this time around, but with a 24-hour long sale on all our releases: only today (April 18th), till midnight Berlin-time, every Ad Noiseam record, CD and digital file  is 12% off in our online store (click on that link to be taken straight to these releases). Time to celebrate with us (you are welcome to send cakes our way). Act fast, and enjoy the music we've released.

The BhanaBlog has published a new and interesting interview with Gore Tech, in which this musician answers questions about his background, aims and music production. It's rather extensive (at least compared to other sources available at the moment), and the article describes well this producer's music.

This Gore Tech interview is available here. Happy reading.